SELINA SUN / INNOVATION WITHOUT BORDERS
Technology · Business · Storytelling
I connect technology, business and storytelling across borders — helping companies, founders and creators understand new markets, find the right people, and turn ideas into action.
01 / ABOUT
I’ve never followed just one path.
My career has taken me from game design and emerging technology to global consulting, entrepreneurship, education, performance and film. It was never a straight line — and that became my advantage.
I’ve built products, advised global companies, co-founded a VR technology startup, designed learning experiences and performed on stage.
These experiences may look different, but they’re connected by the same curiosity: how people think, make decisions, create, collaborate — and how ideas move across cultures.
Today, I work at the intersection of technology, business and storytelling, connecting China, Silicon Valley and the global innovation and creative ecosystem.
10+ Years
Technology & Innovation
30+ Countries
Global Perspective
100+ Cities
Cross-Cultural Experience
02 / CORE SERVICES
Three ways I can help.
01
Market & User Insights
Market research, user interviews, customer discovery, localization and cultural insight across China and the US.
02
Cross-Border Growth
Market entry, positioning, partnerships, events, community building and ecosystem connections.
03
AI & Innovation
AI workflow discovery, innovation workshops, product strategy, executive learning and curated Silicon Valley innovation experiences.
04 / SELECTED EXPERIENCE
Across industries. Connected by people and ideas.
01
Technology & Product
10+ years across technology, product, design and innovation — spanning game design, UX research, digital products, VR, AI and emerging technology.
Early in my career, I helped build a social game that reached 1M+ users in six months and launched across 20 languages.
02
Global Business & Consulting
Management consulting experience across UX research, service design, digital transformation and innovation.
Previous projects include work serving organizations such as Google, Alibaba, Daimler, Huawei, BMW and Shell.
03
Entrepreneurship & Leadership
Co-founded a VR technology startup, leading product strategy, game design and business development.
Brought products to CES Las Vegas and delivered immersive experiences at large-scale events in China.
04
Storytelling & Human Connection
Experience across executive education, facilitation, improvisation, acting, performance and creative storytelling — connecting business, design and human creativity.
Selected client and project experience comes from previous consulting, startup and professional roles, and does not imply current clients of my independent practice.
05 / GLOBAL PERSPECTIVE
30+ Countries. 100+ Cities. One Global Perspective.
Living, studying, working and traveling across 30+ countries taught me something no framework could: markets are ultimately made of people.
Every culture has its own assumptions. Every team has its own context. Every technology has its human side.
I connect those perspectives so ideas can travel — and opportunities can grow — across borders.
06 / CONTACT
What are you building?
If you’re exploring China, the US, AI, innovation, creative production or cross-border opportunities, I’d love to hear what you’re working on.
In town for Tech Week?